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speaker

Lisa
MacCallum

Former Nike Executive, Inspired Companies Founder, Expert in Brand, Trust & Purpose

Profile

Lisa MacCallum is an internationally recognized leader in brand strategy, reputation and trust, purpose-driven business, and systemic change.

As President and Founder of Inspired Companies, Lisa helps businesses navigate today's fast moving, high-expectation stakeholder economy. She is the author of Inspired INC.: Become a Company the World Will Get Behind, which provides a roadmap for companies to transform into brands people are passionate about.

A former Vice President at Nike, Lisa spent nearly two decades in global leadership roles in Apparel, Corporate Strategy, Business Development, Retail, and Community Impact.

She authored the widely celebrated report Designed to Move: A Global Physical Activity Framework for Action, adopted by businesses and policymakers in the USA, UK, Brazil, China, Australia, and Russia. Spearheading this work across global industries and sectors sparked Lisa's deeper exploration into the role of purpose as the driving force in today's corporate landscape.

Lisa currently serves as an independent director for public companies in Australia, Japan, and India and is a Young Global Leader Alumni of the World Economic Forum. A popular keynote speaker, facilitator, moderator and MC, she brings sharp, real-world insights on distinctive brands, high-performance cultures, and the stakeholder economy.

Expertise
Talking Points

Purpose as Competitive Advantage: Rebuilding Trust & Resilience in a Polarised World

Trust in business is no longer a given - it's earned daily in a high-stakes, hyper-visible world.

Lisa delivers a strategic jolt and a practical playbook for leaders ready to build trust through purpose, clarity, and bold, values-driven action.

• Trust in institutions, companies, and leaders has hit record lows
• Purpose is no longer a nice-to-have - it's your competitive edge
• Customers, Employees, and Outside stakeholders - the 'New CEOs', now have the
power to build or break companies at unprecedented speed
• Trust is the foundation of high-performance brands, and it is built through clarity, consistency, and courageous decision-making

High-Performance Brands Connecting Customer Experience, People & Innovation

The most successful companies build loyalty by aligning purpose, culture, and innovation to create standout customer and employee experiences.

• High-performance brands live at the intersection of purpose, people, and performance
• Customer experience and employee experience are no longer separate - both shape brand impact and reputation
• Culture, innovation, and clarity drive loyalty from inside the business out
• Becoming the company people are passionate about connecting with, buying from and working for requires a new approach, and it starts with purpose

The Power of Authenticity

In a polarised world, trust is built through action, not logos and catchy slogans. Lisa offers a compelling framework for brands that want to lead with integrity, stand firm in their values, and back it up with real-world results.

• Authenticity is the new currency of trust and competitive edge
• Saying something isn't enough - brands must prove they mean what they say
• Clarity, consistency, and courage are non-negotiable in today's market
• The Inspired Action Framework, built from a decade of analysing the most admired
companies, shows how to turn principles into business outcomes

Employees are Your Brand: Building Culture, Trust, and Passion from the Inside Out

In today's transparent, high-speed job market, your people define your brand, loudly and in real time. Lisa delivers a fresh lens and a bold framework to help organisations turn employee voice,
culture, and capability into a competitive advantage.

• Employees are your most powerful brand asset - or your biggest risk
• Platforms like Glassdoor and Reddit have made transparency unavoidable
• Inclusive culture, authentic leadership, and upskilling now shape brand trust and
reputation
• Organisations that invest in people from the inside out attract and keep top talent
• Employee engagement, insights, and trust ultimately determine brand strength

Sport and Physical Activity as a Superpower

Drawing on global experience across sectors, Lisa delivers a wake-up call and a game plan - actions anyone can take today to get the world moving again.

• Physical inactivity is one of the biggest threats to our health, our kids, and our economy
• Today's children are the least active in human history, and it's costing them their future
• This isn't a motivation problem, it's a system failure
• What happens before age 10 matters most: early sport experiences shape lifelong habit
Media
Audio
Feedback
Lisa's presentation at our global leadership conference powerfully set the stage for a transformational shift in our business to become a purpose-led business. She had 450 sceptical lawyers to convince “ and she nailed it. Simple, clear and highly insightful, making the takeaway and path forward irresistibly motivating. Pinsent Masons

Lisa spoke to our top 100 leaders and blew our minds. She delivers insight and connects dots in ways that leave you clear, inspired and ready to tackle anything.

Finsbury

I have seen Lisa speak several times, and the impact on the attendees is always the same; they want more and leave with a very real wow factor that stays with you.

Directors Australia

I don't think you can find many talented speakers like Lisa who distinguish themselves by having such a powerful, contemporary message to deliver.

ANZ

Let's talk, enquire with Nicole now

Nicole Hyland

Let's talk, enquire with Nicole now

Nicole Hyland

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