Re-design your life with purpose. Connect with impact.

Profile

Damian Madden is an Experience Architect and leadership coach who helps individuals and organisations design more intentional ways of living, connecting and working. His career began in brand, digital, and customer experience, working with brands including Adidas, The Foo Fighters, Daniel Riccardio, Tesla, Airbus and Karl Lagerfeld helping businesses create connected experiences that move beyond transactions and create lasting meaning.

After years spent designing systems and experiences for brands around the world, Damian shifted his focus inward, applying the same principles of design, experience, and human-centred thinking to leadership, decision-making and personal transformation. His work helps people move from reactive, output-driven ways of operating toward greater clarity, alignment and presence.

Through his workshops, advisory work, mindset coaching and frameworks (including the Experience Compass and Experience Arc) Damian works with founders, executives, creative leaders, sportspeople and teams to improve clarity, connection and performance in both life and work.

Damian has delivered keynotes at more than 50 conferences across 8 countries and has spoken internationally on experience, meaning, leadership and creativity. In addition to his consulting and speaking work, Damian is the co-founder of A.SINGLE.PIECE, a contemporary art gallery concept designed to help people engage more deeply with art and attention and he also founded, ANOTHERSIDE a mindfulness brand exploring presence through design and creativity.

Expertise

Talking Points

The Future of CX

CX is no longer a post-sale service function—it’s the business model. Damian explores the macro shifts (AI personalisation, blended channels, employee activation) redefining experience in 2025 and beyond. He demonstrates how leaders can evolve from linear funnels to self-propelling “experience flywheels” that compound loyalty and reduce acquisition spend.

Key Takeaways:
- A forecast of five CX trends that will reshape budgets in the next 24 months
- A “flywheel canvas” to spot leakage and turn service costs into revenue loops
- Proven tactics to align marketing, ops and HR around one experience KPI
- Benchmark data to justify investment to the C-suite

Why Your CX Strategy Isn’t Working (Even If It Looks Right on Paper)

The strategy makes sense.
The journey maps are done.
The metrics are improving.
So why does it still feel off?

This talk explores the gap between intention and experience—and why most CX transformations fail to change what customers actually feel. You introduce simple frameworks to help align strategy with reality.

Design Like You’re Dying: Unlock Urgent Creativity in Your Team

If today’s project were the last thing you ever shipped, would you be proud? This provocative talk reframes deadlines as lifelines, teaching teams to channel urgency into bolder, faster, more meaningful work. Damian blends art-school drills with corporate case studies to show how constraints catalyse innovation.

Key Takeaways:
- A rapid-ideation method that cuts concept time in half
- Mindset shifts that move staff from risk-avoidance to calculated experimentation
- Tactics to embed “creative sprints” inside existing agile cycles
- Morale boost: teams report higher purpose and engagement post-session

The Experience Compass™ for Teams: From Silos to Shared Purpose

Great CX begins inside the building. Using his proprietary Experience Compass, Damian guides employees to align personal values with organisational purpose, breaking down functional silos. The result: cohesive teams that think like experience designers, not departmental operators.

Key Takeaways:
- A common language that unites marketing, operations and HR around one north star
- Workshop tools to surface and solve cross-team friction points
- Increased internal NPS and reduced project hand-off time
- A roadmap for ongoing Compass “check-ins” without external consultants