Ashley Dudarenok is a renowned digital China expert, entrepreneur and bestselling author.
She’s the founder of a China digital consultancy ChoZan and China-focused marketing agency Alarice.
A top marketing influencer, she’s amassed over 85,000 followers on LinkedIn and 23,000 on Instagram. She has a strong network of China watchers with 15,000 subscribers to her bi-weekly China newsletter. She runs a popular YouTube vlog about Chinese tech, consumers, new retail ecosystems, digital marketing and digital economy.
Ashley is also a regular media contributor and has been interviewed by the BBC, the SCMP, Forbes, Bloomberg among others. She’s worked with big brands such as Coca Cola and Disney and is helping brands learn for and from China, the world’s largest and most digitized market.
Talking Points
The Power of Customer Centricity
- Modern Chinese consumers: what do they want and how to sell it to themThe Power of Customer Centricity
- Building seamless consumer journey, implementing social+ models and effective CRM loyalty programs
- What can we learn from China’s top social media platforms: lessons to global marketers from WeChat, Weibo and Douyin
- China’s luxury boom and what the opportunities are there for brands
The Future of Retail
- What does the future of retail look like: New Retail ecosystems, virtual influencers and seamless OMO journeyThe Future of Retail
- How China’s tech giants (Alibaba, Jingdong, Tencent) are shaping the future of global commerce
- Live Streaming E-Commerce: how to start live-streaming for your brand and attract consumers based on China’s examples
- China’s metawave and Web3 marketing: marketing and selling in the age of XR, metaverse and virtual humans
Learn from China
- A look into the booming technology sector in China: retail tech, AI, VR, IoT and moreLearn from China
- How Chinese tech ecosystems (Alibaba, Tencent, Meituan, Bytedance) are driving business transformation and what we can learn from them
- How Chinese tech giants support the development of smart cities and village digitization, and what we can learn from it
- China’s Digital Transformation and business lessons to learn: leap over the competition by learning from the world’s most competitive business market. China’s living in the future, don’t get left behind.
Video
Ashley Dudarenok - Digital China Keynote Speaker Showreel
Ashley Dudarenok is a naturalised Chinese serial entrepreneur, award winning digital expert, book author and keynote speaker, recognised by Thinkers50 as a “Guru on fast-evolving trends in China”. She is the founder of ChoZan 超赞, China digital transformation consultancy and Alarice, China-focused digital marketing agency. Apart from being a keynote speaker, Ashley and her team help the world's top companies learn for and from China through research, China learning expeditions, and consulting projects. She is the author of 11 books on digital China and has over 500,000 professionals following her social media channels for daily China business insights.
